Spin Wheel
On this page
- Black Friday and Cyber Monday
- Holiday gifting season
- Valentine's Day
- Mother's Day and Father's Day
- Back to school
- Summer
- Your store's anniversary
- Build each seasonal wheel before the rush
- Switch seasonal wheels off on time
- Tag seasonal campaigns so you can compare
- Frequently asked questions
- Try it on your store
A seasonal spin-to-win wheel gives returning visitors something new to see and ties your offer to a reason to buy now. Each season calls for different prizes and different words. Below are ideas for the big moments of the year, each with a note on when to switch it off. If you're also choosing which game to run, see which gamified pop-up to use.
Key takeaways
- Decide whether wheel codes stack on sale prices, and set that rule in the coupon before Black Friday starts.
- Swap free shipping prizes for gift wrap or a discount once on-time holiday delivery can no longer be promised.
- Build each seasonal wheel and its coupons a week or two ahead, and put the end date in your calendar.
- Tag seasonal links with one UTM naming pattern, such as event name plus year, so you can compare channels next year.
Black Friday and Cyber Monday
Shoppers arrive expecting deals and comparing stores. Your wheel needs to add a little something on top of your sale without giving away your margin.
- Prize ideas. Free shipping on any order, a free add-on with orders over a set amount, a fixed dollar amount off larger orders, and one rare headline prize.
- Copy ideas. "Spin for a little extra on top of our Black Friday prices." "Every spin wins a Black Friday bonus."
- Decide on stacking first. If your sale already takes 25% off, a wheel code on top could turn a sale order into a loss. Choose whether wheel codes work on items that are already marked down, and set that rule in the coupon before the sale starts.
- Switch it off. At the end of Cyber Monday, along with the sale itself.
Holiday gifting season
In the weeks before the winter holidays, your shoppers may be buying for someone else. Prizes that make gifting easier fit the mood.
- Prize ideas. Free gift wrap, a free gift note, free shipping while there's still time for delivery, and a small stocking stuffer added to the order.
- Copy ideas. "Open a little something for you while you shop for them." "Win free gift wrap for your whole list."
- Watch your shipping cutoff. A free shipping prize only helps if the parcel arrives in time. As your last date for holiday delivery nears, swap shipping prizes for gift wrap or a discount. Say plainly in the pop-up once holiday delivery can no longer be promised.
- Switch it off. Right after the holidays. A wheel that still says "Happy holidays" in mid-January looks forgotten.
Valentine's Day
- Prize ideas. A free gift note, free gift wrap, a dollar amount off a pair or a bundle, and a "treat yourself" prize such as a free mini product.
- Copy ideas. "Spin for something sweet, for them or for you." "A little love from us before you shop."
- Switch it off. For shipped products, a few days before February 14, once on-time delivery is in doubt. A "treat yourself" version can keep running through the day itself, since it doesn't depend on a deadline.
Mother's Day and Father's Day
- Prize ideas. A free gift note, free gift wrap, a dollar amount off a gift set, and free shipping while delivery in time is still possible.
- Copy ideas. "Spin for a little extra for Mom." "A prize for the gift, and maybe one for you."
- Mind the dates. These holidays fall on different days in different countries. If you ship abroad, check the date in each market before you write the copy.
- Switch it off. On the last day you can promise delivery for each holiday.
Back to school
- Who's shopping. Parents buying supplies and clothes, and students buying for themselves.
- Prize ideas. A dollar amount off a bundle, free shipping, or a useful add-on such as name labels or a pencil case.
- Copy ideas. "Spin before the first bell." "A prize for the school bag."
- Switch it off. When classes start in the places you sell to. School start dates vary a lot between regions, so time the wheel to your own customers' back-to-school weeks.
Summer
- Prize ideas. Free shipping, a travel-size add-on, and a dollar amount off seasonal items. In the last few weeks of the season, add a prize aimed at the summer stock you'd like to clear.
- Copy ideas. "A summer spin for your next trip." "Sunny-day prizes, one spin away."
- Switch it off. When the season winds down and your summer stock is gone or marked down.
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Your store's anniversary
A store birthday is a reason to celebrate that no other shop shares, and it can fall in a quiet stretch of your year, away from the big sale weekends.
- Prize ideas. Prizes tied to the number, such as $3 off for your third year, a free gift with every order, or free shipping for the week.
- Copy ideas. "We're turning three. Spin for a birthday prize." "Three years in, and the presents are for you."
- Switch it off. After about a week. A birthday that lasts a month stops feeling special.
Build each seasonal wheel before the rush
The busiest weeks of the year are the worst time to set up coupons. Create the season's coupons and wheel a week or two ahead, while there's time to fix a typo or rethink a prize. Write down the start and end dates for each prize as you go. After the season, note which prizes were used most and what they cost, so next year's wheel starts from real numbers.
Switch seasonal wheels off on time
A seasonal wheel left running past its date looks neglected, and it can promise things you no longer offer.
- Put the end date in your calendar the day you launch. Treat it like any other deadline.
- Make seasonal coupons end when the season does. A code won in December shouldn't turn up at checkout in March.
- Keep an everyday wheel ready. Switching back to your usual prizes takes a minute when the wheel is already built.
- Stop the matching emails and texts too. A holiday shipping email sent after the cutoff causes more trouble than it's worth. This guide on when to pull a marketing email or text covers moments like these.
Tag seasonal campaigns so you can compare
When you promote a seasonal wheel in emails, texts or social posts, add UTM tags to the links. A tag such as utm_campaign=black-friday-2026 lets your analytics show which channel brought shoppers to the store. Next year, you'll know where your seasonal effort paid off and where it didn't.
A free UTM link builder puts these links together without typos. For the prizes themselves, the guide to spin wheel prize ideas shows how to price each one before the season starts.
Frequently asked questions
When should you launch a Black Friday pop-up?
Have it built and tested a week or two before the sale, then switch it on when your Black Friday prices go live. Building early gives you time to set up coupons, decide whether codes stack on sale items, and fix typos before the rush. When the sale ends after Cyber Monday, switch the pop-up off with it.
What should a Christmas pop-up say?
Keep it short, festive and tied to gifting. Name the prize plainly, such as free gift wrap or a free gift note, and add one line about delivery timing if you ship. For example, "Unwrap a little extra for your holiday order." Once your last delivery date has passed, change the wording so the pop-up stops promising delivery before the holiday.
Should holiday prizes use their own coupons?
Yes. Separate coupons for each season let you set an end date that matches the season, so a December code doesn't turn up at checkout in March. They also make it easy to see afterward which prizes were used and what they cost. In Spin Wheel, you pick the coupon behind each prize, so seasonal prizes can point at seasonal coupons.
How do you make a spin wheel seasonal?
Change the prizes and the words first. Seasonal prizes, such as gift wrap in December or a travel-size add-on in summer, plus a headline that names the occasion, do most of the work. Keep your store's own colors and fonts so the wheel still looks like your shop. Then switch back to your everyday wheel as soon as the season ends.
Try it on your store
With Spin Wheel, you choose each prize, its chance and the store coupon behind it, so a seasonal wheel is a matter of swapping in seasonal prizes. The Free plan includes one live pop-up, and Pro allows unlimited pop-ups if you want a seasonal wheel ready alongside your everyday one. Details are on the pricing page.
We build marketing apps for online stores: myuser.ai writes and sends emails and texts from a store's own products, and we make Spin Wheel and Session Recordings for Wix sites. Product details in our guides are checked against the apps themselves.
