Spin WheelSpin wheel pop-up examples for 8 kinds of stores
Eight spin-to-win pop-ups with the prizes, odds, timing and copy behind each one. Every wheel follows the rule Spin Wheel uses: each spin wins one of the store's prizes.
A coffee roaster
Spin for a fresh roast
A skincare brand
Spin for a little extra
A bag and tote shop
Spin to win a welcome gift
A pet supply store
Spin for a treat
A bakery that delivers
Spin for something sweet
An independent bookshop
Spin for your next read
An activewear brand
Spin to unlock a reward
A jewelry studio
Spin for a little sparkle
Spin for a fresh roast
Coffee buyers reorder, so the everyday prizes are cheap ones that bring a first order. The tasting set is the memorable mid prize, and a free bag is rare enough to protect the margin.
| Prize | Chance |
|---|---|
| Free shipping | 40% |
| 10% off | 30% |
| Free sample | 20% |
| Tasting set | 8% |
| Free bag | 2% |
| Spin again (decoy, never lands) | 0% |
When it shows: 8 seconds into a product page. Button: “Spin the wheel”.
Spin this wheel
Spin for a little extra
Samples get a new product onto someone's skin, which is what sells the second bottle. Waiting for a second page view keeps the wheel away from people who bounce straight off the home page.
| Prize | Chance |
|---|---|
| Free sample | 35% |
| Free shipping | 30% |
| 15% off | 20% |
| Travel size | 12% |
| Full-size gift | 3% |
| Spin again (decoy, never lands) | 0% |
When it shows: After a second page view. Button: “Spin the wheel”.
Spin this wheel
Spin to win a welcome gift
A shopper heading for the door has already looked around, so free shipping answers the most common reason to leave. The tote charm is a cheap, on-brand gift that feels personal.
| Prize | Chance |
|---|---|
| Free shipping | 40% |
| 10% off | 25% |
| Tote charm | 20% |
| 15% off | 10% |
| Mystery gift | 5% |
| Spin again (decoy, never lands) | 0% |
When it shows: Exit intent on desktop and phone. Button: “Spin the wheel”.
Spin this wheel
Spin for a treat
Treats are low cost and get used right away, so they're a prize people remember. The $10-off prize carries a minimum order, which keeps it from eating into small baskets.
| Prize | Chance |
|---|---|
| Free shipping | 35% |
| Free treats | 30% |
| 10% off | 25% |
| $10 off $50 | 8% |
| Free toy | 2% |
| Spin again (decoy, never lands) | 0% |
When it shows: Scrolling halfway down a page. Button: “Spin the wheel”.
Spin this wheel
Spin for something sweet
A free cookie added to the first order costs little and makes the first delivery feel generous. Delivery fees are a common reason to abandon a food order, so free delivery earns its large slice.
| Prize | Chance |
|---|---|
| Free cookie | 35% |
| 10% off | 30% |
| Free delivery | 25% |
| $5 off $30 | 8% |
| Free cake | 2% |
| Spin again (decoy, never lands) | 0% |
When it shows: 5 seconds after arrival. Button: “Spin the wheel”.
Spin this wheel
Spin for your next read
Book buyers browse, so the wheel waits for a second page. A rare free book is a story shoppers share, while the common prizes stay cheap.
| Prize | Chance |
|---|---|
| Free bookmark | 30% |
| Free shipping | 30% |
| 10% off | 25% |
| $5 off | 12% |
| Free book | 3% |
| Spin again (decoy, never lands) | 0% |
When it shows: After a second page view. Button: “Spin the wheel”.
Spin this wheel
Spin to unlock a reward
Activewear shoppers compare prices across tabs, so a code at the moment they leave gives them a reason to stay. Socks are a cheap gift that ships in the same parcel.
| Prize | Chance |
|---|---|
| 10% off | 35% |
| Free shipping | 35% |
| Free socks | 20% |
| 20% off | 8% |
| Free hoodie | 2% |
| Spin again (decoy, never lands) | 0% |
When it shows: Exit intent on desktop and phone. Button: “Spin now”.
Spin this wheel
Spin for a little sparkle
Many jewelry orders are gifts, so free gift wrap is valued far above what it costs you. A rare free necklace gives the wheel a headline prize worth spinning for.
| Prize | Chance |
|---|---|
| Gift wrap | 35% |
| 10% off | 30% |
| Free shipping | 25% |
| Polishing cloth | 8% |
| Free necklace | 2% |
| Spin again (decoy, never lands) | 0% |
When it shows: 8 seconds into a product page. Button: “Spin the wheel”.
Spin this wheelHow to build your own
- Pick one cheap everyday prize to give most often, such as free shipping or a sample.
- Add one or two mid prizes and one rare headline prize. Our spin wheel prize ideas has more mixes.
- Back every prize with a coupon in your store. For a free item, a $ Discount coupon for its full price, limited to that product and applied once per order, makes it free in the cart. The guide to creating a coupon code covers each setting.
- Set the chances so they add up to 100, with the headline prize rare. See how to set spin wheel odds, and check the cost per sign-up in the odds calculator.
- Choose when it shows: a few seconds in, after a second page, on scroll or on exit intent. Exit-intent timing covers the last one.
- Try the mix in the free prize wheel spinner before it goes live.
Get a wheel designed from your store
AI drafts spin-to-win pop-ups from your products, colors and fonts, every prize is a real coupon from your store, and our servers draw each prize from the odds you set. Free for one pop-up.
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Spin wheel pop-ups, answered
What are good prizes for a spin wheel pop-up?
Mix a common prize that costs you little, such as free shipping or a sample, one or two mid prizes like a percentage off, and a rare headline prize such as a free product. Every prize should be something a store coupon can deliver, so the code works at checkout.
What odds should a spin wheel have?
Give the cheapest prizes the biggest chances and keep the headline prize rare, often 1 to 5 in 100. The chances should add up to 100 so every spin lands on a prize. The odds calculator shows what a mix costs per sign-up.
Should every spin win?
On these examples, yes, and in Spin Wheel every spin wins one of your prizes. A "Spin again" slice can sit on the wheel for fun with a 0% chance, so it's never landed on. This is general information, not legal advice, so check the promotion rules where you sell.
Can I copy these examples?
Yes. Use them as a starting point and swap in prizes your store can afford and ship. In Spin Wheel, AI drafts the design from your own products, colors and fonts, so your wheel looks like your store rather than these samples.
Give your next visitor a reason to sign up
Add Spin Wheel, pick a design AI made from your store, and start collecting sign-ups with prizes that work at checkout.